Web development for great search engine optimisation results
There are 1,477,803,927 active websites on the Internet. A fair proportion of them are likely to be in the same business as you. It can be a real challenge to compete. Companies find that their website does not appear in the top search engine results and approach us to see if we are able to help increase their ranking.
How do I improve search engine optimisation?
One of the steps in our approach to search engine optimisation (SEO) is to review our client’s website to see what makes it unique compared to the competition. We work on the following to ensure the best SEO results:
- Writing great content that can be shared on social media
- Auditing and updating technical aspects to help search engines process the content of your website
- Optimising local business profiles so they are engaging and contain the correct information
The above tasks are a staple part of SEO. Of course, your competitors may be engaging in the same process, so how do you set yourself apart?
Use your expertise to improve SEO
Imagine you are selling a local exercise group service that meets twice a week. Your potential customer performs a search for ‘exercise groups near me’ and finds your company in the top three search results. Your page title and description are optimised and encourage them to click the link and visit your website. Once you have gained a website visit is important to think about the steps they now need to take in order to become a potential new lead for your business. Normally this would consist of well-written copy optimised to best sell your products. Instead, imagine that the next step they take is to enter some information in to your website and receive a valuable result, already capturing some details to help sell your product. Following on with the exercise group example, consider developing a body mass index calculator tool with targeted actions on the next steps to take to improve the health of the website visitor. Such a tool will be incredibly effective in engaging a potential lead to register for your service. Once the visitor has received the result the tool could request their email address for the purpose of sending them further information or a newsletter.
Benefits of developing your own custom tools
There are a myriad of benefits to having a custom tool built for your website. Here is a list of the primary benefits:
- A custom tool built for your website will put you ahead of your competitors
- A tool that provides real value may be shared by others on social media and blog posts
- Information can be captured by the tool that may inform future business direction
Unique features drive sales
By developing a unique tool aimed specifically at your audience you stand a greater chance of converting a website visitor to a customer. Consider how other websites use such tools. A bank may feature a mortgage calculator, a health website may provide a tool to calculate risk of a particular illness, or a travel website may include a currency converter. What tool would suit your website best?
Web development by Crane Interactive
We are able to develop unique and engaging tools that will provide value to your website. If this of interest please get in touch.